Apple is considering enlisting the help of OpenAI or Anthropic to power its AI-upgraded Siri, according to a report from Bloomberg’s Mark Gurman. As Apple continues to struggle with the development of an upgraded “LLM Siri,” it reportedly asked OpenAI and Anthropic to create versions of their large language models to test on the company’s private cloud infrastructure.

For months, Apple has been working to get its AI-enhanced Siri back on track after delaying the overhauled assistant’s launch in March. Apple later appointed Vision Pro head Mike Rockwell as the leader of AI and Siri after CEO Tim Cook “lost confidence” in the team’s former chief, John Giannandrea.

• Apple’s Potential Partnership with AI Companies: Apple is reportedly considering collaborating with AI firms Anthropic and OpenAI to significantly enhance the capabilities of Siri, aiming for more human-like interactions.
• Testing Large Language Models for Siri Upgrade: Apple has requested AI models from OpenAI and Anthropic to test on its private cloud infrastructure, as it works to develop an upgraded AI-powered Siri after delays.
• Leadership Changes and Strategic Focus: Apple appointed Mike Rockwell to lead AI and Siri development, emphasizing the importance of AI, while earlier leadership faced loss of confidence, impacting Siri’s development timeline.
• Comparison of AI Models and Industry Moves: Apple is evaluating various AI models such as Anthropic’s Claude, OpenAI’s ChatGPT, and Google’s Gemini to determine the best solution for Siri, amid ongoing AI partnerships and deals in the industry.
• Apple’s Delays and Future Plans for Siri**: Siri’s AI advancements have been delayed, with Apple still exploring third-party AI integration versus in-house models, as its plans remain at an early stage.

As reported by Bloomberg, Rockwell asked his team to test whether Anthropic’s Claude, OpenAI’s ChatGPT, or Google’s Gemini performs better at handling basic requests compared to its own models, with Anthropic’s seen as the most promising. While Google has Gemini AI features for Android and its Pixel lineup, Samsung licenses Google’s AI model for its phones. It is also reportedly close to cutting a deal with Perplexity, which already has a tie-up with Motorola. Earlier this month, Bloomberg reported Apple executives had considered acquiring Perplexity to help boost its AI ambitions.